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Article: Rolex Submariner, Complete Buyer's Guide, References and Prices in Canada

Rolex Submariner black dial ceramic bezel on dark background, iconic diving watch

Rolex Submariner, Complete Buyer's Guide, References and Prices in Canada

Table of contents

The Rolex Submariner is arguably the most recognizable diving watch in the world. Launched in 1953, it has become a cultural symbol as much as a precision instrument, worn by professional divers and collectors alike who have never set foot in salt water.

If you are looking to buy a Rolex Submariner in Canada, this guide will give you everything you need to know: current references, popular nicknames, market prices and key points to watch out for when buying safely.

History of the Rolex Submariner, an Iconic Diving Watch

The Rolex Submariner was born from a practical need: to provide divers with a waterproof and legible watch at great depth. Rolex developed the screwed crown and unidirectional rotating bezel for this purpose, two innovations that would define the aesthetics of dive watchmaking for decades.

Over the years, the Rolex Submariner underwent several important evolutions. The transition from the Oyster to the Oysterlock bracelet, the introduction of Chromalight luminescent indexes, the adoption of the Cerachrom ceramic bezel on new references in 2010, and the enlargement of the case from 40 mm to 41 mm in 2020 are the main milestones of its development.

Each generation has its advocates. Some collectors prefer vintage models from the 1960s and 1970s for their patina, while others favor contemporary references for their improved durability and water resistance to 300 meters.

Main References of the Rolex Submariner

The Rolex Submariner exists today in two main versions: with date (Submariner Date) and without date (Submariner). The difference is visible at first glance by the presence or absence of a date window at 3 o'clock.

Reference

Characteristic

Bezel

Launch year

124060

No-Date, 41 mm, steel

Black (ceramic)

2020

126610LN

Date, 41 mm, steel

Black (ceramic)

2020

126610LV

Date, "Starbucks", steel

Green (ceramic)

2020

126613LB

Date, two-tone gold/steel

Blue (ceramic)

2020

126618LB

Date, yellow gold

Blue (ceramic)

2020

The popular nicknames deserve an explanation. The Hulk referred to the previous ref. 116610LV with its vivid green dial, now discontinued. The Kermit is the name given to the 16610LV from the 2000s, which combined a black dial with a green bezel. The Starbucks is the nickname for the current 126610LV, where both the dial and bezel are green.

Rolex Submariner Prices in Canada in 2026

Official Rolex prices are fixed at authorized boutiques, but access is limited by stock. On the secondary market, Rolex Submariner prices vary by demand and scarcity.

Current price ranges for a Submariner in good condition, with box and papers:

  • Submariner 124060 (No-Date): approximately $14,000 to $18,000 CAD
  • Submariner 126610LN (black dial): approximately $15,000 to $19,000 CAD
  • Submariner 126610LV (Starbucks): approximately $16,000 to $22,000 CAD
  • Two-tone gold/steel Submariner: approximately $25,000 to $35,000 CAD
  • Yellow gold Submariner: approximately $45,000 to $60,000 CAD

These values reflect the market at the time of writing. To know the exact price of an available piece, it is always best to consult a specialized broker directly, who works with real-time market prices.

Get an estimate for the model you are looking for and an advisor will get back to you with available options.

How to Recognize the Authenticity of a Rolex Submariner

The popularity of the Rolex Submariner and its immediate visual recognition make it a prime target for counterfeiters, some of whom produce visually convincing replicas.

Here are the elements to check to ensure authenticity:

  • The three-level crown with the Rolex logo engraved in relief
  • The opaque case back on modern models, a sign of authenticity
  • The movement of the seconds hand: fluid and continuous on an authentic watch, jerky on a replica
  • The texture of the dial and the depth of the luminous indexes
  • The serial number engraved between the lugs, visible when the bracelet is removed

According to Bob's Watches, the most revealing authenticity indicators include the quality of the engravings on the crown and the fluid behavior of the second hand.

This verification is carried out by experts before any sale. You do not need to become a specialist yourself to buy with confidence.

Rolex Submariner Date 'Kermit' green bezel watch on display stand

Buying a Rolex Submariner in Montreal Through a Broker

This specialized broker regularly has Submariner models in stock, both in new and pre-owned mint condition. Access to these pieces is without waiting lists, thanks to the international partner network.

The process is straightforward:

  • Browse the current inventory or submit a request for a specific model
  • The team locates the piece and carries out its authenticity verification
  • You collect your watch during an in-store appointment, with a complete presentation of its characteristics

White glove delivery is available for buyers outside the Montreal area or internationally.

Conclusion

The Rolex Submariner remains one of the most desirable and reliable watches on the market, both for everyday wear and resale value. Understanding the references of the Rolex Submariner, its history and its prices puts you in an informed position to make a sound choice.

Whether you are looking for a Starbucks, a sober No-Date or a two-tone model, a specialist can guide you through this process with expertise and transparency.

Discover the Rolex Submariner models available in inventory or schedule an appointment with a specialist for your search.

FAQ

What is the price of a new Rolex Submariner in Canada?

The official retail price of a new Rolex Submariner ranges from $10,900 to $14,000 CAD for steel models. On the secondary market, prices are generally higher due to the shortage. A Submariner with box and papers typically sells between $14,000 and $22,000 CAD depending on the reference and condition.

What is the difference between the Submariner Hulk, Kermit and Starbucks?

These nicknames refer to versions of the Submariner with green elements. The Kermit (2003-2010) had a green bezel and black dial. The Hulk (2010-2020) added a vivid green dial. The Starbucks (since 2020) is the current version with both dial and bezel fully in green ceramic, a 41 mm case and improved finishing.

Is it better to buy a new or pre-owned Rolex Submariner?

Both options have their advantages. A new piece offers the manufacturer warranty, but lead times at authorized dealers are often long. A certified pre-owned Submariner allows you to quickly access the desired model, sometimes at a better price, with expert authenticity verification. For the majority of Quebec buyers, the secondary market remains the most practical route.

François Sauvé

François Sauvé

As the owner of Honos Watches, he brings nearly a decade of entrepreneurial experience and a relentless commitment to excellence to the brand. His hands-on background in precision manufacturing gave him a sharp eye for craftsmanship, durable materials, and the details that set a quality timepiece apart. At Honos, he channels that expertise into watches built on precision, reliability, and lasting relationships with every customer.

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